• Is your message clear?
• Are you confusing your audience with multiple messages?
• Your brand logo and your book cover need to be easy to read for every occassion, whether as big as a billboard or as small as a business card.

Consistency

• From cover to cover, and everything in between, does your book follow the same theme?
• Beyond your book, does your overall branding have the same core “look” as it is expressed across multiple markting outlets (website, blog, Facebook, LinkedIn, Twitter, etc.)
• Over time, your fans should be able to recognize your books and your brand because of its consistency.

Professionalism
A professional presentation is a must. Nothing screams amateur more than these five pitfalls:

• Low quality photo or illustration used for your cover. A snapshot from your last beach vacation might not be the best option. A good photographer or illustrator pays attention to composition, horizon placement, drama, light and dark, film grain, color selection and more.
• Boring or irrelevant visual composition. A photographer, illustrator, or designer can take your concept and develop something custom that is unique to your book.
• Low resolution. It is imperative to start with a high resolution photo or scan for every image used in your book and your marketing materials. Using proper software to layout your project will keep
• the resolution high when it is sent to press.
• Pre-press errors. While printing is not an exact science, there’s a
• lot that has to done to the file in order to get the most optimal print quality possible. Failure to do any one item poses the potential for a complete printing disaster. A professional designer knows exactly what needs to be done in order to get your book (or any printed material) to be the treasured keepsake it was meant to be.
• Fonts. Font selection is important. There is an unpublished library of fancy fonts that are overused and abused. You will recognize many of them since they come preloaded on your computer. If you want to make your designer cry, pick one of these notorious fonts:
  
  Trust your designer to help you pick fonts that are fresh and in alignment with your branding message, there are hundreds of top-notch fonts to choose from.

Memorable (there’s no shortage of average books) 

• Pull your audience in with unique visuals.
• Connect with your audience’s emotions.
• Keep their attention with compelling copy.
• Show them something they haven’t seen before.

PART 1 – by Robin Wood

PArt 2 – by Robin Wood

• Reformat footnotes into a Kindle-friendly format.
• Remove excess tags that the Kindle cannot understand.
• Turn characters written in the Symbol font (Greek, etc) into images so that they may be seen on the Kindle. (An image of the characters that can be displayed as text on the kindle can be found here
• Return a Zip file that contains the your modified html file and any accompanying images created by our system.
• Click here to get started.

Kindle on Amazon

Then publish you book on Amazon with their Digital Text Platform.

Amazon’s quick start guide to publishing on Kindle can be found here.

Other sites on Kindle Formatting:

• kindleformatting.com

• ebookarchitects.com

Pop client (such as Outlook):
Your mail program has a way to subscribe to your new folders. Please refer to the help section of your program.
SquirrelMail Webmail:

1. Visit the Webmail interface and choose SquirrelMail
2. Click on “Folders” at the top
3. Under the “Unsubscribe/Subscribe” area, select the folder and click “Subscribe”

Horde Webmail:

1. Visit the Webmail interface and choose Horde
2. Click on “Mail” at the top
3. Click on “Options” at the top
4. Click the “Server and Folder Information” link in the first column
5. Under “Spam folder:” select “Create a new Spam folder”.
6. Enter the name spam and click Ok.

RoundCube Webmail:

1. Visit the Webmail interface and choose RoundCube
2. Click on “Personal Settings” at the top
3. At the top, click on the “Folders” tab.
4. Look to the bottom for “Create new folder” and in “Folder name:” type spam.
5. Click the Create button.

Next time you login, you should see spam in your spam folder.

About lynda.com

lynda.com is an award-winning provider of educational materials, including Hands-On Training instructional books, the Online Training Library®, CD- and DVD-based video training, and events for creative designers, instructors, students, and hobbyists.

The lynda.com Online Training Library® and CD-ROM courses include such subjects as Photoshop, Flash, Dreamweaver, Illustrator, Office, digital photography, Web design, digital video, and many others. lynda.com’s all-star team of trainers and teachers provides comprehensive and unbiased movie-based training to an international membership of tens of thousands of subscribers. Considering the speed at which technology evolves, the Online Training Library® is a great solution for keeping your skills current. Library subscriptions begin as low as $25 a month, with no long-term commitment required.

lynda.com celebrated ten years online in 2005!

Phatfusion: Java & Flash Slideshow

Prepressure covers design techniques, PDF, PostScript, fonts, JDF and numerous other prepress topics that have to do with printed communication.

ANSWER all of your prepress questions here.